Manchester United in Sponsorship Deal With Bwin
Manchester United in sponsorship offer with Bwin
16 August 2012
Manchester United has signed a three-year sponsorship handle sports wagering business Bwin for an undisclosed amount, making it the club's "main online video gaming and wagering partner".
Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.
Recently, United drifted its shares on the US stock exchange, raising $233m (₤ 150m), less than originally hoped.
The flotation values the club at more than $2.3 bn, making it among the most significant sports clubs on the planet.
Last month, the club signed a t-shirt sponsorship handle US cars and truck brand Chevrolet which will start in the 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's main t-shirt sponsor.
'Great opportunity'
"As Europe's leading online sports betting operator, football is essential to our long-lasting success, making up around half of our overall sports betting earnings of 261m euros ($320m; ₤ 204m) in 2011," said Norbert Teufelberger, co-chief executive of Bwin's moms and dad business, Bwin.party.
"Man Utd has 569 million followers outside of Europe, providing us with a fantastic chance to offer collectively created and ingenious items in nations that do not yet enable real money online sports wagering," he stated.
Manchester United has been controlled because 2005 by the Glazer family, the billionaire US sports financiers who also own the Tampa Bay Buccaneers Football franchise.
About half of the $233m that the club raised from its flotation will go to settling the club's financial obligations, with the rest going to the Glazers.
Shares in the club shut down at $13.77 in New York, closing listed below their flotation cost of $14 for the very first time.
Manchester United
Link
Manchester United in sponsorship offer with Bwin
16 August 2012
Manchester United has signed a three-year sponsorship handle sports wagering business Bwin for an undisclosed amount, making it the club's "main online video gaming and wagering partner".
Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.
Recently, United drifted its shares on the US stock exchange, raising $233m (₤ 150m), less than originally hoped.
The flotation values the club at more than $2.3 bn, making it among the most significant sports clubs on the planet.
Last month, the club signed a t-shirt sponsorship handle US cars and truck brand Chevrolet which will start in the 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's main t-shirt sponsor.
'Great opportunity'
"As Europe's leading online sports betting operator, football is essential to our long-lasting success, making up around half of our overall sports betting earnings of 261m euros ($320m; ₤ 204m) in 2011," said Norbert Teufelberger, co-chief executive of Bwin's moms and dad business, Bwin.party.
"Man Utd has 569 million followers outside of Europe, providing us with a fantastic chance to offer collectively created and ingenious items in nations that do not yet enable real money online sports wagering," he stated.
Manchester United has been controlled because 2005 by the Glazer family, the billionaire US sports financiers who also own the Tampa Bay Buccaneers Football franchise.
About half of the $233m that the club raised from its flotation will go to settling the club's financial obligations, with the rest going to the Glazers.
Shares in the club shut down at $13.77 in New York, closing listed below their flotation cost of $14 for the very first time.
Manchester United
Link