Sky Bet Extends English Football League Sponsorship Deal
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has extended its multi-million pound sponsorship offer with the English Football League till the summertime of 2024.
The gambling operation is the heading sponsor for the Championship, League One and League Two football departments.
It gets its logo on shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will attempt to prevent problem betting through messaging on t-shirts, and that clubs will benefit through more cash.
The deal, which is worth 10s of countless pounds, has actually been in location given that 2013.
Sky Bet said it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
This will make the 11-year deal among the longest in expert sport, the company said.
The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering market has actually been under increasing examination from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, announced it would end sponsorship offers with betting companies.
However, competition organisers, and the clubs themselves, are free to take sponsorship from betting firms.
The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the 3 departments below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the revenue produced to assist them run their daily operations.
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has extended its multi-million pound sponsorship offer with the English Football League till the summertime of 2024.
The gambling operation is the heading sponsor for the Championship, League One and League Two football departments.
It gets its logo on shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will attempt to prevent problem betting through messaging on t-shirts, and that clubs will benefit through more cash.
The deal, which is worth 10s of countless pounds, has actually been in location given that 2013.
Sky Bet said it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
This will make the 11-year deal among the longest in expert sport, the company said.
The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering market has actually been under increasing examination from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, announced it would end sponsorship offers with betting companies.
However, competition organisers, and the clubs themselves, are free to take sponsorship from betting firms.
The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the 3 departments below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the revenue produced to assist them run their daily operations.