Luke Ashton Inquest: Betfair Said Gambler was 'low Risk' before He Died

Luke Ashton inquest: Betfair stated gambler was 'low risk' before he passed away


A betting company has actually informed an inquest a man who died after developing huge gambling debts was a "low threat" customer.


Luke Ashton, from Leicester, died in April 2021 after developing up betting debts of ₤ 18,000.


His other half Annie informed the hearing he killed himself after falling back into addiction when he was used a free bet by Betfair.


The company said his wagering patterns had actually not been uncommon before he passed away.


The inquest, at Leicester Town Hall, was told the variety of online bets Mr Ashton placed increased in the month before his death and he increased the quantities he staked.


However Richard Clarke, the managing director of consumer relations for Flutter UKI - Betfair's parent company - said the firm's algorithm found nothing in his wagering patterns that would trigger human intervention that might have restricted his gaming.


Lawyers for Mr Ashton's family had said the company should have found his "irregular" wagering and intervened as he chased his losses before his death.


Mr Ashton had chosen to "self-exclude" himself on events in 2013, 2014 and 2016, as being high threat.


However, Mr Clarke said Mr Ashton had not met the limit for a human evaluation of his account.


He stated the company depended on a computer system model that analysed 277 components of its consumers' betting daily to select out issue gamblers who would then be telephoned by its gamer protection group.


He informed the hearing: "The challenge in Luke's case was attempting to see him from the crowd of customers who are are extremely savvy.
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