SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal
SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has announced that betting business Ladbrokes will be its primary sponsor from next season.
The two-year offer, thought to be worth a little over ₤ 4m, consists of rights across all four leagues and 42 clubs.
While it did not expose any figures, Ladbrokes stated the offer was the most significant of its kind in Scottish football.
The SPFL has been without a sponsor considering that 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League till its contract ended 2 years ago, electing not to restore the ₤ 2m-per-year offer.
Funds from that were divided in between 12 clubs.
The brand-new deal will lead to the Scotland's leagues end up being called the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the most significant single ever title sponsorship offer of this nature in Scotland in 125 years of the Scottish Football League.
"So it's extremely significant, I think, financially.
"It's an offer throughout the entire of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the guidelines.
"On all those levels, I believe it's terrific news for all clubs in Scotland."
The brand-new offer takes the overall SPFL prize-money fund to ₤ 20m.
Next season's Premiership champs will get an additional ₤ 268,000 as a result, with the Championship winners receiving ₤ 45,000 more.
At the bottom end of the scale, the team completing bottom of League Two will make their club an additional ₤ 3,600.
SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has announced that betting business Ladbrokes will be its primary sponsor from next season.
The two-year offer, thought to be worth a little over ₤ 4m, consists of rights across all four leagues and 42 clubs.
While it did not expose any figures, Ladbrokes stated the offer was the most significant of its kind in Scottish football.
The SPFL has been without a sponsor considering that 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League till its contract ended 2 years ago, electing not to restore the ₤ 2m-per-year offer.
Funds from that were divided in between 12 clubs.
The brand-new deal will lead to the Scotland's leagues end up being called the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the most significant single ever title sponsorship offer of this nature in Scotland in 125 years of the Scottish Football League.
"So it's extremely significant, I think, financially.
"It's an offer throughout the entire of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the guidelines.
"On all those levels, I believe it's terrific news for all clubs in Scotland."
The brand-new offer takes the overall SPFL prize-money fund to ₤ 20m.
Next season's Premiership champs will get an additional ₤ 268,000 as a result, with the Championship winners receiving ₤ 45,000 more.
At the bottom end of the scale, the team completing bottom of League Two will make their club an additional ₤ 3,600.