Gambling: Tougher new Rules for 'Bet Now' Adverts
Gambling: Tougher new guidelines for 'wager now' adverts
14 February 2018
Gambling firms are to deal with tougher brand-new advertising guidelines - including a ban on informing customers to "bet now", the marketing guard dog has said.
The brand-new rules, which will limit adverts throughout live events, goal to safeguard "susceptible" gamblers, the Committee of Advertising Practice said.
CAP, which writes marketing rules, stated the new standards will also target ambiguous deals totally free bets.
It comes as gambling company ElectraWorks was fined ₤ 350,000 for misleading ads.
GVA, which owns ElectraWorks and brand names consisting of Foxy Bingo, stated the adverts have been withdrawn and all its deals have actually since abided by the rules.
Warning over gamblers' 'VIP status'
Skin betting: 'Children as young as 11 introduced to gambling'
Announcing the new limitations, external, CAP stated it will limit any adverts that encourage repeated play or irresponsibly recommend "risk free" deposits.
The upgraded guidelines, which will be utilized by the Advertising Standards Authority in its decisions on complaints, will also prohibit adverts that play on customers' financial concerns or self-esteem.
The brand-new requirements will enter into force on 2 April - other than for the limitations on free bets, which use instantly.
Free bets
CAP said the majority of problems over gambling adverts relate to consumers being forced to make deposits before they can access their free bets or withdraw their profits.
It said all complimentary bet and perk offers should now state the terms plainly. Any money-back deals must likewise be made in money and not benefits.
Gambling: Tougher new guidelines for 'wager now' adverts
14 February 2018
Gambling firms are to deal with tougher brand-new advertising guidelines - including a ban on informing customers to "bet now", the marketing guard dog has said.
The brand-new rules, which will limit adverts throughout live events, goal to safeguard "susceptible" gamblers, the Committee of Advertising Practice said.
CAP, which writes marketing rules, stated the new standards will also target ambiguous deals totally free bets.
It comes as gambling company ElectraWorks was fined ₤ 350,000 for misleading ads.
GVA, which owns ElectraWorks and brand names consisting of Foxy Bingo, stated the adverts have been withdrawn and all its deals have actually since abided by the rules.
Warning over gamblers' 'VIP status'
Skin betting: 'Children as young as 11 introduced to gambling'
Announcing the new limitations, external, CAP stated it will limit any adverts that encourage repeated play or irresponsibly recommend "risk free" deposits.
The upgraded guidelines, which will be utilized by the Advertising Standards Authority in its decisions on complaints, will also prohibit adverts that play on customers' financial concerns or self-esteem.
The brand-new requirements will enter into force on 2 April - other than for the limitations on free bets, which use instantly.
Free bets
CAP said the majority of problems over gambling adverts relate to consumers being forced to make deposits before they can access their free bets or withdraw their profits.
It said all complimentary bet and perk offers should now state the terms plainly. Any money-back deals must likewise be made in money and not benefits.