Ladbrokes Profits up Strongly on 'Bookie Friendly' Results

Ladbrokes profits up strongly on 'bookmaker friendly' results


Ladbrokes has reported a ₤ 25.2 m profit for the very first six months of the year compared with in 2015's ₤ 51.4 m loss.


The bookmaker states this strong, external efficiency remains in part due to "sporting gods" being on its side.


It cites a run of "bookie friendly" results, like that of the European Championship, where England and Northern Ireland exited early.


Ladbrokes, which plans to combine with rival Coral, states a run of "client friendly" outcomes will follow.


It says it remains in talks with possible buyers for around 400 stores it needs to cost the merger to go through.


The outcomes reveal that customers are responding favorably to the company's new strategy "at a time when the sporting gods have normally been on our side and we have actually enjoyed some helpful bookmaker friendly results", stated president, Jim Mullen.


"History would highly determine that such a run of results in our favour would see consumer staking suffer, however encouragingly these numbers firmly buck that trend and combine strong staking and an excellent margin."


"However, 130 years of experience in sports wagering has shown us that we will withstand a run of customer friendly results and margins will normalise," he included.


Biggest bookie


Ladbrokes, the UK's second-biggest bookie, announced its planned ₤ 2.3 bm merger with Gala Coral, the third-biggest, in July in 2015.


The deal will make it the largest bookmaker in the nation, but last month the Competition and Markets Authority, external said it had determined 642 regional locations where the merger would strike competitors.


It said the two business should sell in between 350 and 400 purchase the merger to be cleared.
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