William Hill Advert Linked Betting to Sexual Success
William Hill advert connected betting to sexual success
15 May 2019
An advert for a wagering firm seen on the dating app Tinder has been banned for connecting betting to sexual success.
The ad for William Hill, which was sent out as a message to users, read: "Stuck in the good friend zone? You won't be for a lot longer if you use this Cheltenham [horse racing] complimentary bet deal."
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) stated it should not appear once again in its present kind.
It stated that, according to marketing guidelines, betting advertisements must not connect wagering to "seduction, sexual success or improved beauty".
"We considered that the text ... recommended that those who gambled would be most likely to establish a relationship into a sexual relationship and therefore linked betting with sexual success," it stated.
William Hill initially protected the March advert after a client grumbled.
The firm said clients who registered would "get in into a relationship with William Hill", and the advert was expected to relate this to the nature of business they were promoting on - Tinder.
It said it was not its intent to link betting to sexual success.
However, upon reflection it concurred the ad could have been misinterpreted and took it down willingly.
William Hill said: "We take on board what the ASA have actually said about this specific advert and have eliminated it from circulation."
Tinder on the other hand said it had actually examined the advertisement before releasing it, discovering it was not socially reckless, offending or targeting minors.
'Speechless'
Campaigners have actually been calling for harder policy of betting advertising.
William Hill advert connected betting to sexual success
15 May 2019
An advert for a wagering firm seen on the dating app Tinder has been banned for connecting betting to sexual success.
The ad for William Hill, which was sent out as a message to users, read: "Stuck in the good friend zone? You won't be for a lot longer if you use this Cheltenham [horse racing] complimentary bet deal."
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) stated it should not appear once again in its present kind.
It stated that, according to marketing guidelines, betting advertisements must not connect wagering to "seduction, sexual success or improved beauty".
"We considered that the text ... recommended that those who gambled would be most likely to establish a relationship into a sexual relationship and therefore linked betting with sexual success," it stated.
William Hill initially protected the March advert after a client grumbled.
The firm said clients who registered would "get in into a relationship with William Hill", and the advert was expected to relate this to the nature of business they were promoting on - Tinder.
It said it was not its intent to link betting to sexual success.
However, upon reflection it concurred the ad could have been misinterpreted and took it down willingly.
William Hill said: "We take on board what the ASA have actually said about this specific advert and have eliminated it from circulation."
Tinder on the other hand said it had actually examined the advertisement before releasing it, discovering it was not socially reckless, offending or targeting minors.
'Speechless'
Campaigners have actually been calling for harder policy of betting advertising.