Fluffy Animals Gambling Advertisement Was Irresponsible, Says Watchdog
Fluffy animals betting advertisement was irresponsible, says watchdog
28 October 2020
A betting advert which featured fluffy animals has been banned after being branded "careless" by the Advertising Standards Authority (ASA).
The video advertisement for Gala Spins - part of the FTSE 100-listed gambling giant GVC Holdings - included five toy animals.
The ASA ruled the ad "was likely to be of particular appeal to under-18s" and therefore "the ad was careless".
The owner of Gala Spins stated it had removed the advert from all its channels.
The paid-for Facebook post in August included a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.
It prompted a complaint to the marketing watchdog that the content of the advert was most likely to appeal to children.
The ASA concurred and stated: "Gambling advertisements should not be likely to be of particular interest children or young adults, specifically by showing or being related to youth culture.
"We thought about that the ad was most likely to be of particular interest under-18s and for that reason concluded that the ad was irresponsible and breached the [marketing] Code."
Gambling addicts 'at greater risk during lockdown'
Gala Spins stated it posted the video featuring stuffed animals in error and that it was an obsolete video.
It stated its intended target market was ladies aged in between 18 and 65 interested in gambling.
Gala Spins was censured by the watchdog two years ago for linking betting and skill in an advert.
One of its TV ads included a guy playing on his tablet with a voiceover suggesting: "Try it now and see if you've got the skill.
Fluffy animals betting advertisement was irresponsible, says watchdog
28 October 2020
A betting advert which featured fluffy animals has been banned after being branded "careless" by the Advertising Standards Authority (ASA).
The video advertisement for Gala Spins - part of the FTSE 100-listed gambling giant GVC Holdings - included five toy animals.
The ASA ruled the ad "was likely to be of particular appeal to under-18s" and therefore "the ad was careless".
The owner of Gala Spins stated it had removed the advert from all its channels.
The paid-for Facebook post in August included a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.
It prompted a complaint to the marketing watchdog that the content of the advert was most likely to appeal to children.
The ASA concurred and stated: "Gambling advertisements should not be likely to be of particular interest children or young adults, specifically by showing or being related to youth culture.
"We thought about that the ad was most likely to be of particular interest under-18s and for that reason concluded that the ad was irresponsible and breached the [marketing] Code."
Gambling addicts 'at greater risk during lockdown'
Gala Spins stated it posted the video featuring stuffed animals in error and that it was an obsolete video.
It stated its intended target market was ladies aged in between 18 and 65 interested in gambling.
Gala Spins was censured by the watchdog two years ago for linking betting and skill in an advert.
One of its TV ads included a guy playing on his tablet with a voiceover suggesting: "Try it now and see if you've got the skill.